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THINK: Frizz-fighters and style-starters finally meet in one bottle. John Frieda® introduces dual benefit shampoos and conditioners as part of its classic Frizz-Ease® line. Now, once and for all, there is no compromise when it comes to caring for your hair as you can tame frizz and set your desired style at the same time.

WHAT IT IS: A more advanced system of Frizz-Ease® care, these new products are comprised of shampoos, conditioners, deep conditioners, and the first de-frizzer to also tame extreme volume. What separates these new products from Frizz-Ease products of the past is that the frizz-fighting now begins in the shower. The new collection features shampoos and conditioners enriched with polymers that, until now, have only ever been present in styling products. These polymers, coupled with Frizz-Ease® technology, allow you to finally address your style and frizz concerns at the same time.

Crave Curl?

• Curl Around T Style-Starting Daily Shampoo - Awaken your natural curl patterns while minimizing frizz with this shampoo that combines a curl-enhancing complex, moisturizers, and frizz-fighting silicone.
• Curl Around T Style-Starting Daily Conditioner - Set in shine and counter frizz with this nourishing conditioner that contains a curl-enhancing complex, hydtrating conditioners, and frizz-fighting silicone.

Savor Straight?

• Curl Around T Style-Starting Daily Shampoo - Awaken your natural curl patterns while minimizing frizz with this shampoo that combines a curl-enhancing complex, moisturizers, and frizz-fighting silicone.
• Curl Around T Style-Starting Daily Conditioner - Set in shine and counter frizz with this nourishing conditioner that contains a curl-enhancing complex, hydtrating conditioners, and frizz-fighting silicone.

But that's not all. The experts at John Frieda® know that repeated styling abuse calls for an intervention. That is why they are launching a trio of deep conditioners that work to transform dried, fried, and lifeless strands into healthy, nurtured, and responsive ones.

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